The grand snowplow naming contest!

1. Submit a name

Think you've got the perfect snowplow name? County of Brant residents of all ages can submit one name for the plow representing their ward.

Names can be up to 20 characters, including spaces and punctuation, so names can fit on the plow.

Not sure which ward you live in? Visit our ward map webpage to find your ward before submitting.

Submissions close Friday, October 9, 2026.

2. We create the shortlist

Once submissions close, County staff will review the entries and create a shortlist of eligible names for each ward.

Names must meet the contest rules below to move forward to the community vote.

3. You vote

The final naming options will be posted beginning Monday, October 26, 2026.

Then it's your turn again. You can vote for your favourite shortlisted name in every ward. Voting closes Friday, November 6, 2026.

Winners will be announced Monday, November 9, 2026. The top name in each ward will become the new name of one of our County snowplows.

Winners will be announced Monday, November 9, 2026.

What do the winners receive?

Winning a snowplow naming contest comes with some serious bragging rights.

Each winner will:

• Have their winning name displayed on a County snowplow.
• Receive a road sign featuring their winning plow name.
• Be invited to a special photo opportunity with the newly named plow and members of our Roads team.
• Enjoy hot chocolate and treats with us before the plows head out for the winter season.

The photo opportunity is expected to take place during a clear weather window in November or December. We'll provide winners with details once plans are confirmed.

For winners under 18, a parent or guardian will need to provide permission before the County takes or shares photos of the winner.

We encourage residents to submit their own name ideas. If a submission represents a group, please keep in mind that only a limited number of group members can take part in the winner experience.

• You must be a County of Brant resident to enter.
• Residents of all ages can participate.
• One name submission per person so you must have an Engage Brant account to submit your suggestion. You can register for an account at EngageBrant.ca/register.
• Your submission must be for the ward where you live. You will be asked for your ward during the submission process.
• Each name can have a maximum of 20 characters, including spaces and punctuation, so that it can fit on the plow.
• County residents can vote for their favourite name in all five wards.
• County staff will review all submissions before creating the voting shortlist.
• Offensive, political, discriminatory, inappropriate or names that highly controversial will not be considered.
• Names that create copyright or trademark concerns will not be considered. This includes names of well-known copyrighted characters or brands.
• If several residents submit the same eligible name, those residents will be entered into a random draw. One person will be selected to represent that name if it moves forward.
• All shortlisted and winning names remain subject to final review by the County of Brant.

We want the contest to represent communities across the County. Residents submit a name for their own ward, giving each part of the County a chance to put its own creativity on the winter fleet....And yes, you might just spot your ward's newly named plow working in your neighbourhood this winter.